The World Cup is right around the corner, and people are buying shit for it, and so English grocery chain Asda made the smart decision to get in on the action. Their offering: an English wearable flag that doubles as a poncho. Smart! But...that hood.
Asda's getting some heat on the interwebs because these getups, which the chain is selling for £3 each, kind of look like Ku Klux Klan outfits. The damning portion, of course, is that hood. The fabric meets at the top forming a point that we all know so well.
They do, indeed.
Really, this is an issue of cheapness. If Asda really cared, they would've spent a little bit more time and money on the craftsmanship of the hood, so that it rounded at the top. But, let's be honest: they're just trying to move weight. And of course, they're English.
With any luck, though, these wearable flags will sell like hotcakes, and legions of pasty-faced Englishmen traveling for the World Cup will flood the streets of Brazil in their pointy hoods, wistfully singing jingo, reminding themselves and everyone else of a bygone era. Heritage, not hate.
Photo credit: Huffington Post UK